OpenAI to test visual ads during ChatGPT image generation
TL;DR
- Ads fire during the image-generation wait window and stay visually separate from the output, limiting initial test exposure before broader format expansion.
- OpenAI has assembled a full-stack measurement layer: Hightouch, Tealium, and LiveRamp for conversion tracking; AppsFlyer, Adjust, and Branch for attribution.
- Brand-safety auditing by DoubleVerify and IAS is a structural concession to enterprise advertisers that require independent third-party verification before committing budgets.
OpenAI said it will begin testing visual ads inside ChatGPT later this month in the U.S., showing them while users generate images, BleepingComputer reported. The format will roll out with an initial group of advertisers and could "use images to show product inspiration, how a product is used, or experiences associated with a service."
"Initially, we'll test this new ad format during image generation in ChatGPT. Ads will be clearly labeled, and remain separate from the image being created," OpenAI said. The company also reiterated that "ads do not influence ChatGPT's answers."
OpenAI put ChatGPT's audience at 1.2 billion people weekly and framed advertising as an additional revenue stream alongside paid plans. The measurement stack leans on existing adtech: Hightouch, Tealium and LiveRamp for conversion tracking; AppsFlyer, Adjust, Branch, Triple Whale and Kochava for attribution; DoubleVerify and Integral Ad Science for brand suitability. Independent partners evaluating the ad safeguards will not access private user conversations, the company said, and those safeguards are "designed to prevent ads from appearing in emotionally vulnerable, sensitive, or otherwise unsuitable conversations."
The announcement sits inside a dense run of OpenAI coverage we have tracked over the past quarter. Neither the article nor the company has disclosed pricing, the initial advertiser list, or whether paid-tier users will see ads.
What others are reporting
-
TheDesk Read →
Focuses on advertiser controls including negative-phrase exclusion lists, and names attribution partners AppsFlyer, Adjust, and Branch not listed in the primary alert.
Image ads will appear while users are creating pictures through ChatGPT but will remain separate from the generated images themselves.
-
Crypto Briefing Read →
Leads with advertiser ROI framing and cites WeightWatchers' 15.3% lower cost per acquisition as the first published performance benchmark for ChatGPT's ad product.
Paid content sits next to your output rather than inside it, so the picture you requested is not reshaped by whoever bought the placement.
-
Android Headlines Read →
Benchmarks ChatGPT's 2.5B daily prompts against Google's 15B searches to argue OpenAI's per-session single-slot model faces structural inventory limits vs search advertising.
When you ask ChatGPT to draw something, a clear sponsored banner pops up below the progress bar to show off products or services.
Originally reported by bleepingcomputer.com
Read the original article →Original headline: OpenAI to Begin Testing Visual Ads During ChatGPT Image Generation Later in October